“Our products are based on my grandmother’s recipes—we have sambal, vegan sambal, and different spice kits,” she says. While cooking pastes typically come in jars or pots, she sells them in individual sachets, suitable for a meal for one or two. “It’s almost like a meal kit, and makes cooking quick and convenient,” she adds.
What makes Tew proudest is being the first company to sell Malaysian food products in major grocery stores (Homiah is now in over a thousand stores across the US), sharing a taste of the flavours she grew up with. “I get emails all the time from Americans who grew up in Malaysia, customers with parents that used to work in Kuala Lumpur, and of course, Malaysians living in the US craving a taste of home,” she says.
See also: A food lover’s guide to Langkawi
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April 23, 2024 at 04:21PM
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Michelle Tew of Homiah hopes to bring her grandmother's recipes to supermarkets across the US - Tatler Taiwan
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