With the holiday shopping season underway, airlines, cruise lines and hotels are doing what nearly every other business that sells goods or services to the public is doing: offering deals for Black Friday.
The only difference is, for travel and hospitality businesses, those deals come in the face of a warning from the Centers for Disease Control and Prevention for Americans not to travel.
More Americans are expected to travel for the holidays this year than at any point since the pandemic began, despite record-setting numbers of new Covid-19 cases. More than 50 million Americans were expected to travel this Thanksgiving, according to forecasts from the American Automobile Association (AAA), although recent outbreaks may suppress that figure. Already, nearly 1.04 million travelers passed through airport security on the Sunday before Thanksgiving, the highest single-day total since the pandemic began in mid-March. (Though it’s still less than half of 2019’s 2.3 million travelers on the same day.)
If consumers are more comfortable traveling, then brands want to take advantage. As part of a Black Friday and Cyber Monday deal, Alaska Airlines is offering $29 one-way flights from Los Angeles to Las Vegas and $89 from San Francisco to Newark, N.J. Southwest has fares for sale as low as $49 with a digital banner that features fall foliage and a pumpkin pie. Norwegian is offering 30% off deals, plus free Wi-Fi, an open bar and no charges for kids.
While deals exist and demand is low, airfare this holiday season is actually a bit more expensive than last year, according to an analysis by The Points Guy.
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November 27, 2020 at 05:59PM
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Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’ - Adweek
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