To Martin Sorrell, the gulf between digital and traditional advertising is about to get bigger.
Digital advertising will crack 70% of ad spending by 2024, having reached a tipping point last year of more than 50%, the chairman of S4 Capital Plc said in an interview. It currently has around 55% to 60% of the market, he said.
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September 13, 2021 at 05:02PM
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Sorrell Sees Gulf Between Adland's 'Two Worlds' Getting Bigger - Bloomberg
"between" - Google News
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